No, I am definitely not one to do anything crazy. Or even slightly crazy. So the decision to go to Europe for two months this summer was possibly the craziest decision I have made in my twenty-three years of life.
In ninth grade, my junior high school planned a trip to Greece, complete with a four day Mediterranean cruise. Unfortunately, that was also the year that a group of Canadians went to California, and two students and two teachers met their fate in the form of a very large tidal wave. It was a horrible, tragic accident, and no one would allow their students to travel after it. Our trip was cancelled immediately.
In tenth grade it seemed my luck was changing, and my choir planned a trip to Italy. Everything seemed to be going according to plan. We paid our damage deposits, started learning basic Italian phrases, and even purchased our absolutely hideous matching jackets. But of course, three weeks later…. cancelled. It seemed that my destiny was to get close to Europe but never quite make it the
But I was determined. Sure, I would probably lose my job, get sunburned beyond recognition, and return to Canada flat broke with no prospects. Or, on the other hand, I could accidentally become a drug mule, be thrown in an overseas prison, and never be heard of again. That’s a worst case scenario. But nothing could deter me from my goal. I was packed, ready, and prepared, armed with my guidebook in one hand and my camera in the other.

Strategically speaking, it would be a dream if every corporation in the world could have access to every single person’s Facebook page. It would basically be like millions upon millions of free surveys. They could learn what people like, what they hate, what they are interested in, and most importantly, where they spend money. This would be a huge advantage, because it would answer the question of “who is our audience?”

